Friday, 20 November 2015

Researching the magazine industry tasks

The magazine Industry
There are two types of magazine businesses and they are called trade and consumer. Trade magazines serve a particular industry such as cars and home buyers etc.  Consumer magazines are written for the general audiences and they aim towards a specific market. For example a football magazine would target teenagers.

Five reasons why magazines sales might be falling in the United Kingdom
1- The number of magazine brands that have released digit editions of magazines have increased massively. This will lead to a decrease as many people would rather go online to find out news for free.
2- If magazines don't put enough adverts in their magazine the amount of customers they get could drop and therefore sales will drop. They would lose customers because some people only buy magazines for the adverts.
3- Blogs are now being used more widely, therefore the amount of competition magazines are getting is also increasing.
4- Social Media is trending more so people don't go out to buy news they can find out for free online.
5- Live events are being held more often so there is less need to go out and buy a magazine.

Six different magazine categories
1- Religion
2- General News
3- Cooking and Food
4- Fashion
5- Sport
6- Home and garden.

Choose one type of magazine and write down conventions that the audience might expect to see if they were going to buy the magazine.
1- Friendly Body Language
2- Clear themes
3- Bold and Bright Masthead
4- Magazine Colour Scheme
5- Clothing and colour schemes
6- Horoscopes
7- Main Pictures
8- Celebrities
9- Competition
10- Advice
11- Advertising make up Brands.

Beuer Media
Beuer are a conglomerate that produce the following music magazines;
"Kerrang, Mojo, Q". Kerrang is a popular rock/punk magazine. Both Mojo and Q are popular indie/rock magazines. All three of these magazines are very popular with the target audience they are aiming to obtain.

Target Audiences
- Kerrang aims its magazines at people in the 17 to 24 age group.
- Q has a much wider and older age group than Karrang, Q aim for people in the age group of 16-34.
-Mojo has the oldest target audience as they aim for people between the ages of 25-44

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